Correlation Does NOT Equal SEO Causation

Correlation Does NOT Equal SEO Causation

I’m sure you’ve heard the term correlation does not necessarily mean causation when researching SEO.

For example Amazon pays a lot of money on TV ads to increase brand awareness and Amazon ranks high for many Google search phrases. It could be argued there’s a correlation between TV ads and high Google rankings. No serious SEO consultant would argue TV ads causes high Google rankings!

There’s no cause-and-effect relationship between TV ads and high Google rankings, at least not directly.

Always remember this when reading a webmasters or an SEO consultants explanation why a webpage ranks high or not, humans have evolved to make links between things and we get it wrong quite often.

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