There used to be a time when the contents of a webpages Meta Tags were very important to search engine rankings, it was around about the same time the Berlin Wall was still standing!
Way, way back when that wall was still upright search engine algorithms were so dumb they couldn’t work out what a page was about just from the content. Some bright spark had the ingenious idea to create a set of hidden HTML tags (meta tags) that inferred information about a pages content to the search engines: hidden in the head of a web page.
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