SEO Gold

Welcome to the best SEO Tutorial online with regular updates for over 15 years, here you will find answers to common and not so common search engine optimization (SEO) questions. It’s impossible to fit an advanced SEO tutorial on one webpage, Google has over 200 ranking factors which is enough content to warrant a search engine optimization book! Below you will find a long list of SEO articles on this website which covers some of the SEO techniques and information […]

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High PageRank comment links from WordPress blogs, guestbooks and forums used to be a viable, but black hat SEO method for increasing a websites PageRank and Google rankings. The most important part of the above sentence is “USED TO BE“, it’s October 2019 and Google moved the goal posts over 10 years ago to a point where commenting on WordPress blogs for directly increasing search engine rankings does NOT work and is dangerous (Google Penalty). Black Hat SEO Link Building […]

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Black hat SEO Hidden Links article updated 2019, please note the original article was written at a time when Google showed public PageRank, we no longer have access to PR values. I has working on one of my high content websites free-recipes.co.uk that targets Free Recipes: was in the process of upgrading from around 11,000 recipes to over 100,000 using WordPress as the backend: added almost 160,00 recipes to a database and in the process of making them WordPress compatible! […]

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All good SEO consultants know for a website to do well for competitive SERPs that webpage/website NEEDS high quality backlinks: as many as possible please :-) Some websites have no problems gaining text links naturally, the websites content is natural linkbait, but many small businesses struggle to compete for Google SERPs due to a lack of high quality free backlinks. Over the past couple of decades or so buying backlinks (and selling backlinks) has sprouted into a thriving niche SEO […]

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A hosted doorway page is basically a webpage that doesn’t really offer any real content to a search engine visitor, but is an OLD black hat SEO technique for creating multiple keyword rich webpages that are used as a gateway (doorway) to the real websites content: they also act as pages to add keyword rich links to the target site. A single doorway page will concentrate on a specific search phrase or niche with links to the appropriate content on […]

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I’d love to write a true how to article for how to score a perfect 100% on Google PageSpeed Insights, but even though I’ve achieved a perfect 100% for the SEO Gold Homepage, it’s NOT easy! That being said, I can give some performance SEO tips to significantly improve speed results. This SEO tutorial is WordPress SEO focused since this site is powered by WordPress. 100% on Google PageSpeed Insights for the SEO Gold Homepage Run this websites homepage through […]

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The navigation structure of a website can play a major SEO role in both spreading Pagerank/link benefit through a site and as importantly niching or theming internal links. A websites link structure isn’t just about SEO, it’s not only search engine robots who will be using it, your visitors will be using the navigation links to browse through your website. A good website navigation structure should: Make navigation easy for website visitors Make spidering the ENTIRE website easy for search […]

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There was a common SEO misconception, webpages in the root of a domain will be ranked higher than webpages deep within the subfolder directory structure. website.com/webpage.html would be a webpage in the root of the domain website.com/subfolder-1/webpage.html will be one subfolder deep website.com/subfolder-1/subfolder-2/webpage.html will be two subfolders deep website.com/subfolder-1/subfolder-2/subfolder-3/webpage.html will be three subfolders deep Subfolder Depth SEO Myth It used to be believed by some SEO’s if you went too deep with your directory subfolder structure (over 4 subfolders deep […]

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The original description of the Google Sandbox Effect in 2004 was a new website that had gained some good SERPs suddenly lost them all and was sent to oblivion, sent to the sandbox! Remember this description when reading a webmaster or SEO experts account of a Google sandboxed website. The Google Sandbox Effect The Google Sandbox Effect is Born! What is the Google Sandbox Effect? Google Algorithm Updates & SERPs Is the Google Sandbox Ageist? Testing the Sandbox Effect SEO […]

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How can you know for sure a website has been penalized by Google? Quick answer: you can’t unless Google has informed you of a Google penalty via the Google Search Console. If your website has had a manual Google review and they determined your site breaks the Google webmaster guidelines, you should see why your site is penalized in Google under your Google Search Console. "Security & Manual Actions" >> "Manual Actions" Let’s take a look at what MANY webmasters […]

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Google PageRank or PR for short seems to be misunderstood by so many webmasters and SEO specialists that in this part of the SEO Tutorial I will try to explain the ins and outs of PageRank without getting too deep into the technical maths behind the PageRank algorithm. Let’s hope so anyway, not easy to explain PR without dealing with some Maths! Over the years I’ve wrote several SEO articles on PageRank including: Google PageRank and Page Rank which describes […]

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Been working on SEO performance tweaks, trying to get this website to be as efficient/fast as possible without removing important features. I’m really close to exceptionally good results testing with most page speed testing tools: Google PageSpeed Insights, Pingdom Tools, GTMetrix, WebPageTest, and Google Lighthouse (Chrome built in version and Chrome Extension version). As I was getting closer and closer to perfection I ran into a stubborn issue with the sites favicon.ico file being reported as an issue by the […]

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The title tag or to be more accurate the title element (it’s an HTML element, not a meta tag, but most webmasters think it’s a meta tag like the meta description tag) is what you see at the top of web browsers like Google Chrome and Firefox. If you are using Google Chrome or Firefox to view this SEO tutorial look at it’s browser tab and you will see this webpages title tag, it’s: “Title Tag SEO Tutorial“. Google and […]

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Camping World is a BIG business, in 2018 Camping World Holdings Inc’s revenue hit $4.8 billion, in this article I’ll be reviewing the SEO of the RV sales section (hosted on a sub-domain) of the Camping World website. This is a shameless attempt to gain an SEO job working on the Camping World website or a similar size competitor, this is in effect a “look at what I can do” SEO review whilst also offering some basic SEO training for […]

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The title tag is probably the most important part of a web pages onpage Google SEO and should be optimized for a small number of keywords or keyphrases, don’t keyword stuff the title tag. The title tag is actually an HTML element, so it’s correct name is the “Title Element” not the “Title Tag”, but most webmasters and SEO experts call it the title tag, so… The title tag is found within the HEAD section of the HTML of web […]

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The meta tags SEO tutorial has been online for well over a decade, it’s been updated regularly, last update September 2019. There used to be a time when the contents of a webpages Meta Tags were very important to search engine rankings, it was around about the same time the Berlin Wall was still standing! For Google SEO 2019 meta tags hold little value to Search Engine Optimization (SEO) per se, in fact as Google’s latest algorithms take web page […]

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Fresh Content SEO Tutorial updated September 2019. An SEO question that arises from time to time is, does Google prefer fresh SEO content? And if Google does prefer fresh content, would simply changing the date or making minor updates result in a Google rankings boost due to some kind of freshness factor? The above is the sort of SEO questions asked by those new to search engine optimization and on the various SEO forums where there’s a tendency to state […]

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The Anchor Text SEO Tutorial was updated September 2019 to reflect any changes in the Google search engine algorithm: not a great deal has changed regarding anchor text recently, but a lot has changed since I first wrote this tutorial in 2005, so the SEO tutorial has seen a lot of changes. What is Anchor Text? Anchor Text HTML Anchor Text Importance in SEO Miserable Failure GoogleBomb How Effective is Anchor Text? Anchor Text & Backlinks Declining SEO Value Anchor […]

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Your websites Search Engine Results Pages (SERPs) are determined by various SEO factors, on page content (your body text, the title tag etc…), anchor text of links to your web sites pages, the search engines algorithms tweak of the day and of course the number of websites/pages competing for that search phrase: are there a lot of webmasters targeting the search phrase. In this section of the SEO Tutorial we’ll deal with roughly estimating the number of competitors for a […]

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Domain Name Optimization Tutorial updated September 2019. This article is so old it’s been moved across two domains, three times! It started on seo-gold.com, then moved to stallion-theme.co.uk when I shut the SEO Gold domain down and now it’s back again on seo-gold.com. I apparently enjoy making my SEO life difficult!!! Domain Name Optimization SEO Tutorial Optimizing a Business Domain Name for Google Rankings Choosing a Domain Name for SEO SEO Benefits of a Good Domain Name Internal Links Anchor […]

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The basic SEO advice ever since Google existed (late 90s) regarding the anchor text of links was add your keywords as the anchor text of text links. Really simple and easy to follow advice, but is that still true for Google 2020 and beyond? Prior to the Google Hummingbird, Penguin, Panda etc… algorithm updates (before 2011) I advised trying to add your most important keyword phrases as anchor text. When Google was much dumber than it is today, you could […]

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Finding an SEO consultant to work on your website should be easy, there’s tens of thousands of websites and individuals selling SEO services, but with no official SEO qualifications it’s easy to hire a snake-oil salesman! If you ever decide to hire an SEO consultant to advise on how to search engine optimize a website, why not test them with the following basic SEO/HTML question: I’m interested in your SEO services, could you describe how you optimize title tags and […]

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I watch The Profit hosted by multimillionaire entrepreneur Marcus Lemonis and just over a year ago I wrote a few website SEO reviews related to The Profit and Marcus Lemonis. I SEO reviewed two websites from The Profit and the Marcus Lemonis website, there was a LOT of SEO mistakes to work with, if you want to learn about SEO they are well worth a read. The Profit SEO Reviews Marcus Lemonis Website SEO Review NYC Bagel Deli Website SEO […]

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Even if you’ve been following social media marketing for even a short period of time I’m sure you’ve stumbled upon relatively new Twitter accounts with little content (not many Tweets) and thousands of followers: some in the tens of thousands. It’s clear their followers are not following due to the amazing Tweets and user interaction, how do they generate this level of Twitter follower growth? How do New Twitter Accounts Gain so Many New Followers so Quickly? There’s multiple ways […]

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Earlier this year I wrote an article on how to quickly build a popular Twitter account which includes a screenshot from one of my political Twitter accounts showing half a million Twitter impressions. One Million Twitter Impressions a Month 9 months later and the Twitter account has had a baby, it’s doubled the Twitter impressions to over One Million Twitter Impressions in a month, not bad for an account that’s one year old. To achieve one million Twitter impressions a […]

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